- PROMOTER PROPAGANDA

...also known as "lies." In another life (and universe) I was a marketing and brand director for the Trek Bicycles family of brands, I’ve been a Breckenridge resident since 1998. In 2000 I co-founded Maverick Sports Promotions with Jeff Westcott. Through that collaboration we established the environmental education program “Mountain Bike Little League” which has since become the national standard for youth development through advocacy and education. We also developed “The Firecracker 50”, an event generally acknowledged to be one of the best ultra-endurance mountain bike races in the United States, as evidenced by its designation by USA Cycling as national championships for three consecutive years. For 5 years I was employed by Vail Resorts both as an event and customer service manager in Breckenridge and subsequently a marketing monkey at Beaver Creek. Do not annoy me. I WILL throw my own poop at you.

Somewhere in there I've also mucked around with The SuperCup Cyclocross Series and a bunch of high-profile, televised snowboarding, freeskiing and alpine events while at Breck and BC. I also have a dog. He doesn't throw poop. But if ever figures it out, you better watch it.

For the last 3 years I’ve been the managing director of Bigfoot Productions, the event arm of Yeti Cycles. In this capacity I’ve been directly responsible for all aspects of The Mountain States Cup (the largest race series in North America,) as well as several cycling industry initiatives and strategies designed to grow the ranks of the sport.

Thanks in advance for taking a look at the event –
Mike