Tuesday, March 3, 2009


...your food that is, thanks to Subaru and Mountain Bike Magazine. Subaru is going to provide each racer/team with 2 reusable shopping bags made from recycled bottles (RPET). These are a lot like those $.99 plastic jobbies at Whole Foods. We're going to design them so that we can easily print your bib numbers on the side. You can load them up with extra gear, your own personal food...whatever, and we'll stage them for you at the aid station (or the stage finish) of your choosing each day of racing.

Why is this a big deal? Well, the Hammer folks are our energy gel and beverage sponsor and their stuff is great, but even they acknowledge that if you're on a particular nutrition or supplement regimen that in a race of this distance you might want to have the ability to stick to it as closely as possible. We're implementing a strategy (with their firm blessing I might add - they're so cool,) to help you do just that. Your bags will be lined up at the place of your choosing in numerical order, then we'll bring them all back to race HQ at the end of the day so you can reboot for the next day's stage.

...and you get to take those effin bags home. That means that in a sea of promotional reusable bag crap you'll have the swankest one in town. One that says, "I'm tougher than you. And you. And you." ...and so on and so forth.

Subaru's also underwriting the on-site shuttle system. What is it? Well, they're giving us 10 cars to use for the event. With the generous help of Yakima, they'll all be outiftted with bike racks. From 9am to 8pm each day Breck Epic staffers will use the cars to take you just about wherever you want to go. We're trying to make it as easy as possible to get around our little town, so much so that we can say with a straight face, 'once you get here you don't need a car'.

Wanna go to dinner? We'll take you. Wanna ride to the rec center? We'll take you. Wanna go back to your condo? We'll take you. Wanna take a hopped up 2009 Outback curb-jumping? We're still negotiating that one.

Wanna express your thanks? Consider Subaru when making your next auto purchase - this is just the sort of customer-centric philosophy that makes them a great fit with The BE and a good choice for your next car. It helps that they have the punk-rock 2.5 liter Boxxer turbo engine. My wife has it in her car and I kick the living shit out of it every chance I get (keep that on the DL, yo.) What does it say when I've got my foot rammed all the way to its floorboard? "IS THAT ALL YOU'VE GOT, YOU GUTLESS WORM?!?!? GIMME MOOORRREEE!!!!" All that and 20-something MPG. Made in a zero-waste facility. I love it.

Thanks Subaru. Thanks Mountain Bike. Your thoughtfulness just made the event a bit better.


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